Lifetime annuity
A product paying a guaranteed income until death, transferring to the insurer the longevity risk the individual cannot manage alone.
The lifetime annuity converts accumulated capital into a guaranteed income until the insured's last day, whatever their longevity. It is the product of life insurance's demographic shift: the business now covers the risk of living too long rather than dying too soon. It does real social good. Left to themselves, retirees under-consume out of fear of running short or over-consume out of imprudence; the annuity guarantees them a lifetime income. But it exposes the insurer to longevity trend risk, which cannot be diversified away: an annuitant who lives longer receives more payments. An error on longevity changes sign here: a table that overstates deaths, prudent for a term life book, understates the payments to come and becomes ruinous on annuities.
US annuity sales reached 464 billion dollars in 2025, a fourth consecutive record, driven by the demographic wave known as Peak 65.
- LIMRA, U.S. Individual Annuity Sales Survey, fourth quarter 2025 results (464.1 billion dollars in 2025, fourth straight annual record), as reported by InvestmentNews and Rethinking65
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